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Pixnut

Pixnut Labs

Some ideas are made for a brief. Others deserve a world of their own.

Pixnut’s originals practice. We develop characters, storyworlds and experimental formats of our own, prototype them, and grow the strongest into properties Pixnut owns.

Enter the Gulsabi world (opens in a new tab)Original IP
Gulsabi in Super mode flying through a sky of rockets, comets and a unicorn
Gulsabi, the first Pixnut Labs original.

Part of the studio

Our own work, beside the client work.

Pixnut is a brand, digital and creative studio, and client work comes first. Labs is where the studio develops originals of its own: properties we create, own and grow, starting from an idea rather than a brief.

Labs is part of Pixnut Media Private Limited, not a separate company or arm. The same people and the same standards work on client projects and on originals.

  • Client work: owned as the contract for it sets out
  • Pixnut Labs originals: owned by Pixnut
  • Characters and IP made for a client are client work

What Labs develops

Originals, prototypes and experiments.

  • Original characters

    Personalities and turnarounds that hold across formats and illustrators.

  • Storyworlds

    The world first, so stories, games and products have somewhere to come from.

  • Learning & entertainment

    Properties that teach while they entertain, each built for a defined age group.

  • Interactive storytelling

    Games and playful formats in which the player takes part in the story.

  • AI-native experiences

    Formats in which AI is the medium, such as a character a child can talk to, designed with limits parents set.

  • Creative technology

    Experiments and prototypes that test what a property could become.

Featured original · Gulsabi

What exists today, and what is in development.

Watch · live
Short videos that answer a child’s question in about thirty seconds, on gulsabi.com.
Play · live
Six free, ad-free browser games, from Chess Quest to Memory Match.
Practise · live
A worksheet studio for tracing, phonics, early maths and puzzles, as print-ready PDFs.
Talk · in development
An AI Buddy concept children could talk to, with parents setting the time and the topics. Not yet available.
Gulsabi in Super mode leaping through a chess kingdom of giant pieces and floating castles
Gulsabi in the Chess Quest world. Character, world and every format are written, designed, animated and built in house.

Go further

Inside the property.

An idea worth a world?

Labs is open to relevant creative collaborations and IP conversations. Tell us what you have in mind.

Talk to Labs Our services