Questions, answered.

Brand creation builds a brand that does not exist yet: position, name, identity, website and launch. Repositioning changes how an existing business is understood when its brand no longer reflects what it can do. See brand creation and brand repositioning.

The deliverables agreed in the proposal: typically strategy documents, identity files and guidelines, and any websites, templates or campaign assets in scope. The approach page shows what each stage produces.

Each stage ends with a review and a decision before the next begins. The number of revision rounds is set in the proposal for that project.

Yes. Tell us at the start. Confidentiality, including whether and when the work may be shown publicly, is set out in the project agreement.

India Standard Time. Calls run 11:00 to 21:00 IST, Monday to Friday, on Google Meet. Working with Pixnut from anywhere shows those hours in London, Dubai, Singapore, Sydney and New York.

The website's own terms are governed by the laws of India. A project is governed by the agreement for it: where that agreement names a jurisdiction, it governs the engagement. See the Terms and Conditions.

Ownership and usage rights in work made for you are set out in the proposal, statement of work or contract for the engagement, so what passes to you, and when, is agreed before the work begins. Pixnut's own material, including Gulsabi, stays with Pixnut Media Private Limited.

US dollars, pounds sterling, euros or Indian rupees, agreed in the proposal

Against invoices raised for an accepted proposal, quotation or statement of work. This website takes no payments. Any refund goes back by the same route, in the currency it was paid. By international bank transfer to the company's account in India.

A weekly call, a shared board that shows what is in progress and what is waiting for you, and a written note of every decision. Email and WhatsApp cover the questions in between.

Each stage ends with a review and a decision before the next begins. Feedback can be written, so it does not depend on a shared hour. The number of revision rounds is set in the proposal.

Confidentiality, including whether and when the work may be shown publicly, is set out in the project agreement. If you need a confidentiality agreement before sharing a brief, say so in your first message.

Yes. We can set the strategy and identity your team runs with, supply creative for your team to publish, or support them on a continuing basis. Who does what is agreed in the proposal, and the shared board keeps both teams on the same page.

You receive the final files and a handover. Launch support, and ongoing work such as campaigns and content, continue where agreed. See how we work.

Pixnut is a brand, digital and creative studio. We build brands and bring them to life: brand strategy and identity, websites and digital experiences, campaigns and content, for one assignment or the whole brand. Alongside client work, Pixnut Labs develops the studio's own original characters and storyworlds, starting with Gulsabi. Labs is part of Pixnut Media Private Limited, not a separate company.

Pixnut Media Private Limited is the company behind the Pixnut brand. It is the legal entity you contract with, invoice and correspond with. Pixnut is the name the studio works under.

The studio is based in Bengaluru, Karnataka, India.

Yes. The work is briefed, reviewed and delivered remotely, so location is rarely the deciding factor. Write to hello@pixnut.com and tell us where you are and what you are building.

Yes. Gulsabi is an original character and world created and owned by Pixnut, and the first Pixnut Labs property, built for children aged three to eight around curiosity, stories, games and early learning. It is our own IP rather than client work.

Client work comes in three families: strategy and identity (brand strategy, brand identity), digital and experiences (websites and ecommerce), and campaigns and content (marketing and campaigns, with AI-assisted production where it helps). For a whole journey, we build new brands from zero and reposition established businesses.

Yes. A website, an identity, a campaign or a production assignment can each be scoped and delivered on its own, without commissioning a whole brand. Larger engagements combine them. See services and how we work.

Brand strategy, positioning, naming, visual identity, verbal identity, brand guidelines and launch direction, together or as separate assignments. Identity work is designed as a system that other people can apply consistently after launch.

Brand strategy decides what the brand stands for, who it is for and how it should be understood. Brand identity is how that is expressed: the name, logo, colour, type, voice and the rules that hold them together. Strategy comes first, so the identity has something to express. See brand strategy and brand identity.

The place a brand takes in its customers' minds compared with the alternatives: what it is, who it is for and why it is the better choice for them. Positioning is decided before design, because it tells the identity, the website and the campaigns what to say.

Yes. Naming can be part of brand identity work or of brand creation: the name is developed from the positioning, checked for how it reads and sounds, and chosen with you. Legal clearance and trademark registration are a separate step, handled by your legal adviser.

The rules that let other people use the brand correctly: the logo and its clear space, colour, type, voice, what to avoid, and examples of the brand applied. The ZTAYO guidelines are one example; what a set covers is agreed in the proposal.

Yes. Established manufacturers often have deep expertise that their brand and website do not show. For Simsotex, a specialist manufacturer, Pixnut planned and built a website organised the way its buyers search. See brand repositioning.

Yes, as a project of its own or as part of building a brand that sells online. For XGarage, a gaming and PC-hardware retailer, the identity was taken into a full ecommerce store, with social media and video ads to bring buyers to it.

SEO helps a site be found in search results, AEO helps it be used as a direct answer, and GEO helps AI search tools understand and cite it. Pixnut builds the foundations into the websites it makes: clear structure, metadata and structured data on every page, a sitemap and crawler policy, and content that answers real questions. No one can promise a ranking, and we do not.

Yes. We can set the strategy and identity your team then runs with, supply campaign concepts and creative for your team to publish, or support them on a continuing basis. Who does what is agreed in the proposal.

No. AI-generated imagery is never presented as a client's real products, premises or results. Where AI helps show an idea, such as an identity in place, it is a concept, and it is checked against the brand's own logo files and rules before anyone sees it.

Yes. Campaign concepts, creative direction, content systems, social and launch campaigns, digital communication, brand films, and ongoing creative support for teams that need a steady output rather than a single burst.

For range, not for judgment. AI lets us prototype concepts, show an identity in place, hold a character consistent across frames, adapt content and support video and voice production, so we can try many more directions before choosing one. What ships is still chosen by a person and checked against the brand. See AI creative.

Yes, including standalone website projects. Pixnut takes on website strategy, design, development and digital-experience projects, including the search and AI-search groundwork that helps a site be found. Some come with a brand engagement, as for ZTAYO; others are a website project for an established brand, as for Simsotex. We are a creative studio rather than a general software developer, so we take on websites where the job is how a business is understood and found.

Yes, in two ways. For clients, as client work: character development, world building, story development, animation concepts and the guidelines that let a property grow, with ownership set by the project agreement. For ourselves, through Pixnut Labs, Pixnut's originals practice, where Gulsabi is the first original property.

Yes. Strategy, identity, websites, campaigns and production sit in the same studio, so a project can run from the first positioning conversation through to the launch assets without being handed between agencies.

Email hello@pixnut.com, message the studio on WhatsApp at +91 99958 87877, or use the enquiry form. We reply, usually with a few questions and a time to talk, and after that conversation send a written proposal.

What the business does, what you want to build or change, and roughly when you need it: the enquiry form asks for each. A budget range, if you have one, and anything already made, such as an existing identity or a deck, help us answer specifically.

By scope. Cost follows what the work involves, how much of it there is, how long it runs, and what has to be bought from outside the studio, such as media, production or licensed assets. You receive a written proposal or quotation before anything begins.

Both. Some engagements are a defined project with a start and an end, such as an identity or a launch. Others are ongoing creative support on a continuing basis. The engagement type is agreed in the proposal.

It depends on the scope, and we put an indicative timeline in the proposal rather than quoting a standard turnaround. Timelines also depend on how quickly feedback and approvals come back, which is why review points are agreed at the start.

Yes, and it often does. Changes that go beyond what was agreed are confirmed in writing, with any effect on cost and timeline, before that work is taken up.

Ownership and usage rights for client work are set out in the applicable proposal, statement of work or contract for that engagement. Pixnut's own material, including this website and studio-owned properties such as Gulsabi, remains with Pixnut Media Private Limited. See the Terms and Conditions.

Through invoices raised against an accepted proposal, quotation or statement of work. This website does not take payments and has no checkout.

Work already carried out, time already committed and money already spent with third parties remain payable, and anything genuinely unearned is returned. The details for a given project follow the agreement signed for it. The Cancellation and Refund Policy sets out the principles in full.

It depends on what the advance has already been used for. There is no blanket rule in either direction: we do not treat every payment as automatically non-refundable, and we do not promise a refund of amounts already spent on delivered work or committed to outside vendors.

Enquiries reach us by email or through the enquiry form. The form is checked by Cloudflare Turnstile to keep bots out, then delivered to the studio inbox as an email, and you receive an automatic confirmation with your enquiry reference; it is not stored anywhere else on this website. We use what you send only to reply and to take the conversation forward. We do not sell it and we do not add you to a marketing list because you wrote to us. The Privacy Policy sets out the detail.

Not without asking. Cloudflare, which serves the site, counts page views without setting anything on your device or creating any identifier, so that count cannot follow you. On your first visit the site asks whether it may also use Google Analytics, and nothing from Google loads until you say yes. If you do, Google Analytics sets two cookies holding a random number so returning visits can be counted; it never receives your name, your email address or anything you write in the form, and its advertising features are switched off. There are no advertising trackers. You can change your answer at any time with Cookie preferences at the foot of every page, and the Cookie Policy lists everything the site stores.

Write to hello@pixnut.com saying what you want done. The steps, and what happens if you are not satisfied with the outcome, are on the Grievance Redressal page.

Send it to hello@pixnut.com with enough detail for us to look into it. The Grievance Redressal page explains what to include and what happens next.