Buddy mode
The everyday Gulsabi children learn alongside. Front, side and back, so every animator and illustrator draws the same character.
Front 
Side 
Back
Pixnut Labs · Original characters, whole worlds
Character, storyworld and original IP development.
Properties designed to outlive a single campaign, with stories that can grow into shows, games and products.
Gulsabi, our own property
A world, developed in the round.
Gulsabi is a character-led learning world for children aged 3 to 8: written, designed, animated and built in house.
Super mode
The same character in costume, for adventures. One character, two modes, one set of rules.
Front 
Side 
Back
The cast
The world
Chess kingdom 
The sky 
The forest
Watch
Short videos that answer one child’s question in about thirty seconds.
Play
Six free, ad-free browser games, from Chess Quest to Memory Match.
Practise
A worksheet studio for tracing, phonics, early maths and puzzles, as print-ready PDFs.
TalkIn development
An AI Buddy concept children could talk to, with parents setting the time and the topics. Not yet available.
For clients
Characters and worlds with somewhere to go.
Characters
Personalities, rules and turnarounds that hold up across formats and illustrators.
Storyworlds
The world first, so stories, games and products all have somewhere to come from.
Brand-owned IP
Characters a brand owns and can grow, beyond its logo.
Cross-media development
Animation, games, books and products from one property, with guidelines partners can follow.
Who it is for
Ideas that need a world to live in.
Original IP work suits anyone with an idea that should outlive a single campaign.
A brand that wants a character
A guide or mascot your customers can know by name, with rules strong enough to survive many illustrators and many formats.
An education or children’s business
Learning products and children’s brands that need a world children want to come back to, built for a defined age group.
A founder with a story idea
An idea for a show, a game or a book that needs its world, its cast and its rules before anyone pitches or produces it.
A partner extending a property
Teams who need turnarounds and guidelines so that new work stays true to the original.
Signs you need it
When a character needs rules.
Most properties stall for the same reason: the idea is strong, and nothing written down holds it together.
- Your character looks different every time someone new draws it.
- You have an idea for a world but no rules for it yet.
- Stories, games and products are being planned without one source to come from.
- A mascot exists, but nobody can say what its personality is.
- Animators or developers are about to start, and there are no turnarounds or guidelines.
- You want something the brand owns and can grow, beyond its logo.
- Partnership conversations have started, and there is nothing yet to show.
How it runs
From a premise to a property.
Each stage ends with a decision you make, so the property grows on purpose rather than by accident.
Premise
Who the property is for, what it is about and why someone would come back to it. For a children’s property, the age group comes first.
Characters
Personalities, relationships and visual design, with front, side and back turnarounds, as for Gulsabi in Buddy and Super modes.
World
The places, rules and tone that stories come from, so every new format has somewhere to start.
Formats
Which forms the property takes first, such as short videos, games, worksheets, books or products, and how each serves the premise.
Guidelines
The rules that let animators, game developers and licensing partners extend the property without breaking it.
What you receive
What a property can include.
Scoped to the idea and where it needs to go first.
| Deliverable | What it is for |
|---|---|
| Character design and turnarounds | Let anyone draw the same character the same way. |
| Storyworld and rules | Give stories, games and products one source to come from. |
| Scripts and story development | Turn the premise into episodes and formats. |
| Animation concepts | Show how the property moves before full production. |
| Guidelines for partners | Keep new work by other people true to the original. |
| Cross-media development | Set out how one property grows into animation, games, books and products. |
Proof, in our own property
Gulsabi, built in house.
- What it is
- Pixnut’s own learning world for children aged 3 to 8, written, designed, animated and built in house.
- Live today
- Short videos, free browser games and printable worksheets, on gulsabi.com.
- In development
- An AI Buddy children could talk to. It is not yet available.
- Recognition
- Qualified for the Stage 3 in-person pitching round of ELEVATE 2026, the Karnataka Idea2PoC programme.
In short
Character development and original IP.
Original IP development covers character design and turnarounds, storyworlds, scripts and the guidelines that let animators, game developers and licensing partners extend a property without breaking it. Gulsabi is the studio’s own proof: one character, now running as videos, games and worksheets, with an AI Buddy concept in development.
Ownership
Who owns what.
Gulsabi and Pixnut's other original properties belong to Pixnut. Working with us does not give a client rights in them. When we develop IP for a client, ownership and licensing are set by the agreement for that project, not by this page.
Questions
Before you build a world.
Who owns a character Pixnut develops for us?
Ownership and licensing of IP developed for a client are set by the agreement for that project. Gulsabi and Pixnut’s other original properties belong to Pixnut, and working with us does not give a client rights in them.
Can you develop a character for an existing brand?
Yes. A brand character is developed from the brand’s strategy, so its personality fits what the brand stands for, and it comes with turnarounds and rules so it stays consistent wherever it appears.
What is a storyworld?
The setting a property lives in: its places, rules, tone and cast. Building the world first gives every story, game and product somewhere to come from, so a property can grow beyond one format.
What do partners receive to extend a property?
Guidelines: the character turnarounds, the world’s rules and its tone, so that animators, game developers and licensing partners can add to it without breaking it.
Do you only make children’s properties?
No. Gulsabi is for children, and the same craft applies to any property that needs characters and a world, such as a brand mascot, a game or a story for older audiences. The audience shapes the work; the method of premise, characters, world, formats and guidelines stays the same.
How does a property grow into new formats?
One format at a time, from the same source. Gulsabi began as a character and a world, and now runs as short videos, browser games and printable worksheets, each made to the same rules.
Is the Gulsabi AI Buddy available?
Not yet. It is in development. The videos, browser games and printable worksheets are live.
Can Pixnut Labs work on our idea with us?
Labs is open to relevant creative collaborations and IP conversations. Tell us what you have in mind. See Pixnut Labs.
Have a world to build?
Tell us about the idea, the audience and where it could go.