01 Established business
Simsotex case study
Website & Search Discoverability
Making manufacturing expertise visible.
Planned before they are designed
Websites built to be understood and found.
Company websites, ecommerce stores and digital brand experiences, organised around how people search and decide, then designed and built by the team that knows the brand. A website on its own is a project we take.
What we build
From a brand site to a full catalogue.
Company and brand websites
Sites that explain what a business does and why it is the right choice, in its own voice.
Content-rich B2B websites
Products, processes and technical guides organised the way buyers search, as for Simsotex.
Ecommerce
Stores with categories, brand stores and product pages that work on every screen, as for XGarage.
Digital brand applications
Brand guidelines published as websites, launch pages and digital touchpoints, as for ZTAYO.
Delivered
Two sites, as they run today.
Simsotex, an established manufacturer, and ZTAYO, a hospitality brand built from zero.
Simsotex: industry first
Buyers think in garments, not product codes, so the site opens by industry and leads to the techniques built for each.
Simsotex: every finish, its own page
Materials and finishes chosen by result, each with a page of its own, built to be found.
ZTAYO: the identity, live
The brand’s two purples, Lexend and its campaign artwork, carried into the booking site.
On a phone
Every site is designed for the small screen, not shrunk to it.
Search
Built to be found. Never a ranking promise.
Search and AI-assistant discoverability are part of the architecture: clear pages for each subject, metadata and structured data on every page, a sitemap and a crawler policy. These are foundations. No one can honestly promise a ranking, and we do not.
Who it is for
Businesses whose website has a job to do.
An established business that has outgrown its site
The business has new products, markets or standards, and the website still describes the company it used to be.
A B2B company with a lot to explain
Products, processes, materials and industries that buyers need to compare before they call, as for Simsotex.
A new brand that needs to launch
A name and an identity, and a website that has to introduce them properly from the first day.
A brand that sells online
Categories, brand stores and product pages that work on every screen, as for XGarage.
Signs you need it
When the website is working against you.
- Visitors cannot tell what you do within a few seconds.
- Your best products or services are hard to find on the site.
- The site does not work well on a phone.
- Sales conversations keep correcting what the website says.
- There are no pages for the things buyers actually search for.
- The site does not look like the rest of your brand.
- Search engines and AI assistants describe you wrongly, or not at all.
How it runs
Plan, design, build.
Understand
Who the site is for, what they need to decide and what the business must say. We audit the current site and the content you already have.
Plan
Information architecture, a sitemap and a page plan, organised the way buyers search. For Simsotex that meant industries, products and finishes, each with pages of its own.
Design
Interface design in the brand’s own system, with layouts for desktop, tablet and phone, and direction for the copy and the imagery.
Build
Development, with metadata, structured data and sitemaps built in, and performance and accessibility checked on every screen size.
Launch and hand over
The site goes live and is handed over, with launch support and continuing work where agreed.
What you receive
What a website project includes.
Scoped to the project. Not every site needs every item.
| Deliverable | What it is for |
|---|---|
| Audience and content audit | Shows what the site must say, and what already exists to say it. |
| Information architecture and sitemap | Organises pages the way buyers search and decide. |
| Page and content plan | Gives each subject a page of its own, so it can be found. |
| Interface design in the brand’s system | Makes the site look and read like the rest of the brand. |
| Desktop, tablet and phone layouts | Each screen designed for, not shrunk to fit. |
| Copy and imagery direction | Keeps words and images consistent from page to page. |
| Development and launch | Puts the site live, fast and stable. |
| Performance and accessibility checks | Make the site usable on slower connections and by everyone. |
| Metadata, structured data and sitemaps | Help search engines and AI assistants understand each page. |
Starting price
Where a website starts.
From $5,000
Every website is scoped in a written proposal, because cost follows what the work involves: the number of pages, the content to plan and write, and any features or third-party services the site needs.
- An established apparel-branding manufacturer before Pixnut, working in screen printing, heat transfer and related finishes. Its company and corporate identity predate our work.
- Pixnut delivered website strategy and information architecture, content organisation, design and development, SEO, AEO and GEO foundations, and technical optimisation.
- 108 indexable pages: 11 industry, 13 product, 10 materials and finishes, 15 work, and a 46-page resources library.
- All 108 pages were indexed at handover, according to the project completion report of October 2026.
Work
Websites in the case studies.
02 Zero to one
ZTAYO case study
Brand Creation, Identity & Digital
From an idea to a complete brand experience.
In short
Website design and development.
Pixnut plans, designs and builds company websites, content-rich B2B websites and ecommerce stores, organised around how people search and decide. Search, AEO and GEO foundations are part of the build. The studio is in Bengaluru and works on website projects for clients in India and abroad, as a project of its own or as part of a brand engagement.
Questions
Before you brief a website.
Will you take on a website project on its own?
Can you guarantee a ranking in Google?
No. No one can honestly promise a ranking, and we do not. We build the foundations that help a site be found: clear pages for each subject, metadata and structured data on every page, a sitemap and a crawler policy.
What are SEO, AEO and GEO?
SEO helps a site be found in search results, AEO helps it be used as a direct answer, and GEO helps AI search tools understand and cite it. Pixnut builds the foundations into the websites it makes: clear structure, metadata and structured data, a sitemap and crawler policy, and content that answers real questions.
Do you build ecommerce stores?
Yes, as a project of its own or as part of building a brand that sells online. For XGarage, a gaming and PC-hardware retailer, the identity was taken into a full ecommerce store.
Will the site work on phones?
Yes. Every site is designed for the small screen rather than shrunk to it, with layouts for desktop, tablet and phone, and checked on each before launch.
Are you a general software developer?
No. We are a creative studio rather than a general software developer, so we take on websites where the job is how a business is understood and found.
Who owns the website when it is finished?
Ownership and usage rights for client work are set out in the agreement for the project. See the Terms and Conditions.
Can you build a website for a business outside India?
Yes. Website projects are briefed, reviewed and delivered remotely, so where you are based is rarely the deciding factor. See working with Pixnut from anywhere.
Need a website that does its job?
Tell us what the business does, who the site is for and what it needs to achieve.