02 Zero to one
ZTAYO case study
Brand Creation, Identity & Digital
From an idea to a complete brand experience.
Website & Search Discoverability
Simsotex
Making manufacturing expertise visible.
The website
Explore it end to end.
About this website
The homepage of the website Pixnut planned and built: the three divisions (screen printing, garment trims and accessories, and Studio by Simsotex), the industries served, the materials and finishes library, the collections, the production process, guides for brands, and the enquiry routes.
Complexity organised. Capability made discoverable.
- Client
- Simsotex, an established apparel-branding manufacturer.
- Engagement
- Website and search discoverability, as a standalone assignment. Digital & Experiences.
- Pixnut’s role
- Planning, information architecture, content organisation, design, development, and SEO, AEO and GEO foundations.
- Not in scope
- The Simsotex name and corporate identity, which existed before Pixnut.
The question
How does an established manufacturer make the depth of its expertise visible to the buyers searching for it?
Project
The brief.
Communicate an established manufacturer’s breadth of technical capability to prospective industry buyers, and make it easy to find.
Simsotex was already an established manufacturer when Pixnut became involved: it decorates garments for apparel brands (screen printing, heat transfers, specialist finishes, labels, trims and packaging) in its own facility in Noida. Its company and corporate identity predate Pixnut’s work.
- Website strategy and information architecture: industry-first navigation, planned from wireframes
- Organisation of products, finishes, industries and technical content
- Website design and development
- SEO implementation, AEO and GEO foundations, and technical optimisation
Decisions
Key decisions.
- Industry first
- Navigation organised the way sourcing teams search: by industry, then technique and finish, rather than by the company’s internal departments.
- Technical content
- Products, finishes and processes connected to the buyer needs they answer, with a resources library of guides for brands.
- Proof
- The client’s own photography of finishes, processes and the facility, instead of generic imagery.
- Discoverability
- Search and AI search built into the architecture: metadata and structured data on every page, plus a sitemap, crawler policy and llms.txt summary for the whole site.
Information architecture
108 pages, organised the way buyers search.
The structure of simsotex.com, counted from its public sitemap. The largest branch is knowledge, not products: guides that answer the questions sourcing teams ask before they enquire.
simsotex.com108 pages
- Guides & resources46A library of technical guides from the print floor, plus its index.
- Our work15Eight complete collections and six decoration case pieces, plus the index.
- Products13Every decoration technique and trim, one page each.
- Industries11Ten industries, from sportswear to kidswear, plus the index.
- Materials & finishes10Nine finishes chosen by result, plus the index.
- Company & enquiry8About, quality, sustainability, FAQ, contact, the project brief and policies.
- Divisions4What we build, screen printing, garment trims, Studio by Simsotex.
- Home1The front door to all three divisions.
Counted from simsotex.com/sitemap.xml on 27 October 2026: 108 URLs.
Beyond the homepage
Explore the site, page by page.
Six pages of simsotex.com as it runs today. Choose one and scroll it inside the frame.
Industries. Buyers start from what they are making. Each industry leads to the decoration, trims and finishes built for it.
Open the live page (opens in a new tab)The website
Built the way buyers search.
Sections of the delivered homepage, each with the job it does.
Three divisions, one route each
Screen printing, trims and accessories, and Studio by Simsotex each get their own products, applications and enquiry route.
Industry first
Buyers think in garments, not product codes, so the site opens by industry and leads to the branding systems built for each.
Every finish, its own page
Materials and finishes are chosen by result: raised, reflective, metallic or soft. Each opens a page of its own, built to be found.
Technical content
Guides from the print floor answer the questions sourcing teams ask, in the resources library behind the site’s search and AI discoverability.
The same site, on a phone
The whole system holds on a small screen.
How it was built
Under the surface.
Website architecture
- 108 public, indexable pages built from a small set of reusable templates
- 11 industry pages, 13 product pages and 10 materials and finishes pages
- A 46-page resources library of guides for brands and sourcing teams
- 15 work pages using the client’s own photography of finishes, processes and the facility
SEO, AEO and GEO foundations
- A unique title, description, canonical and single main heading on every page
- Structured data on every page: the organisation, the website and its three divisions as services
- An XML sitemap with real last-modified dates, robots.txt and an llms.txt summary for AI systems
- A crawler policy that explicitly allows the main search and AI search crawlers
On recordWhere each claim on this page comes from.
- DeliveredA 108-page public website, planned, designed and built by Pixnut.simsotex.com sitemap: 108 URLs (read 27 October 2026).
- VerifiedAll 108 pages indexed by Google at handover.Google Search Console, recorded in the project completion report, October 2026. Indexing is a fact at a date, not a ranking.
- DeliveredMetadata, structured data, sitemap, crawler policy and llms.txt on the delivered site.The live site and its public files.
- Not claimedOrganic traffic, rankings, enquiries or sales from the website.Not measured for this case study, so no figures are shown.
Related
How this kind of work is done.
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