Journal
Notes from the studio.
Answers to the questions people ask before a brand project, and what we learn doing the work.
What a brand strategy actually includes, and what you get at the end
Brand strategy is often described in abstract terms. Here is what it covers in practice, the decisions it settles, and the documents you should have at the end.
Rebrand or refresh: how to tell which one your business needs
A refresh updates how a brand looks. A rebrand changes what it stands for. Five questions to tell which one your business needs, and what each involves.
How to brief a branding studio: what to prepare before the first call
A good brief saves weeks. What to prepare before you talk to a branding studio, what to leave out, and the questions a good studio will ask you.