From identity to recognition
Marketing and campaigns that carry one brand idea everywhere.
An identity nobody sees is a document. We carry one idea into campaigns, content and film, consistently enough that people start to know the brand on sight.
One idea, many executions
ZTAYO: one line, taken everywhere.
“You need a break.”
One line from the brand’s promise, carried from the roadside to the room key.
Outdoor, first execution 
The same line, second execution 
At check-in 
In the room 
On paper
Campaign and touchpoints, shown as concepts.
One look, every page
Migorb: a brochure in one voice.
Cover
The promise, up front
One line and one image carry the whole offer.
Services
Everything at a glance
Six services, one card system, read in seconds.
Programmes
The same look throughout
One blue and one illustration style, from the cover to the last programme.
Who it is for
Brands that need to be known on sight.
Campaign work suits brands with something clear to say and a reason to say it now.
A brand with a new identity
You have a name, a mark and guidelines, and now need the launch that puts them in front of people without the system breaking on the first poster.
A business that posts but is not remembered
Content goes out every week, yet each piece looks like a different company. You need one idea, and a system your team can keep.
A team without a creative department
You have marketing people and a plan, but no designers or film makers. We supply the ideas and the production, and your team runs them.
A founder launching something new
A product, a venue or a service is about to open, and the first campaign has to explain it as well as announce it.
Signs you need it
When the brand is not being carried.
- Every campaign starts from a blank page and a new look.
- Your social posts, website and print do not look like the same brand.
- People recognise your logo but cannot say what you stand for.
- Content goes out on schedule, but nothing builds on the last piece.
- A launch date is set and there is no campaign idea yet.
- Your team spends more time making assets than deciding what to say.
- Video is on the plan, but nobody owns the script or the look.
How it runs
From one idea to every format.
Each stage ends with a decision you make, so nothing is produced before the idea has been agreed.
Brief and audit
We read the brand strategy, the guidelines and what has already run, then agree who the campaign must reach and what it must change in how they see you.
Campaign idea
One idea, written as a line people can repeat, with the reasoning behind it. For ZTAYO the line was “You need a break.”, taken straight from the brand’s promise.
Creative direction
The idea is shown across the formats that matter, from outdoor and social to print, film or a launch page, so you can judge it where people will meet it.
Production
Final artwork, edits, films and templates, made to the brand’s own rules and checked on every format before anything goes out.
Launch, then keep going
We hand over the files and, where agreed, keep producing: a content system your team runs, or continuing creative support from the studio.
What you receive
Campaigns, and what keeps them going.
Scoped to the brand and the moment. Not every engagement needs every item.
| Deliverable | What it is for |
|---|---|
| Campaign strategy and idea | Decides what the campaign says, and to whom, before anything is made. |
| Creative direction across formats | Keeps one idea recognisable on a billboard, a phone and a printed page. |
| Launch and digital campaigns | Puts the brand in front of the people it is for, at the moment it matters. |
| Brand films and video ads | Tell the story in motion, for social media, the website and paid placements. |
| Content systems and templates | Let your team make new posts and pages that still look like the brand. |
| Social media | A steady output in the brand’s voice, planned rather than improvised. |
| Continuing creative support | Ideas and production on a continuing basis, once the foundations are in place. |
Starting price
Where a retainer starts.
From $2,000 a month
Every engagement is scoped in a written proposal, because cost follows what the work involves: the formats, the volume, how long it runs, and anything bought from outside the studio, such as media or production.
- A hospitality and property-management brand built from zero: positioning, voice, identity, guidelines, marketing and creative direction, and the website.
- Campaign line: “You need a break.”, drawn from the brand’s promise and carried across every touchpoint.
- The campaign rests on brand guidelines Pixnut wrote and delivered.
- The campaign and touchpoints shown on this page are concepts.
Pixnut brought clarity and character to the way we wanted ZTAYO to be seen. They went beyond designing a logo to create a visual identity that felt intentional, consistent and true to the brand we wanted to build.
Also in the work
Social and video for a retailer.
In short
Creative campaigns and brand content.
Marketing and campaigns covers launch campaigns, social content systems, brand films and ongoing creative support, all built from the brand’s strategy so every piece looks and sounds like the same brand. The work runs from a single launch to a weekly content system, like the one Pixnut built for Migorb.
Questions
Before you start a campaign.
What is the difference between a campaign and a content system?
Do we need a brand strategy before a campaign?
Can Pixnut work alongside our in-house marketing team?
Do you make brand films and video ads?
Do you work on retainers as well as one-off campaigns?
How do you use AI in campaign production?
How is a campaign priced?
Can you run campaigns for a business outside India?
Ready to take the brand to market?
Tell us about the brand and the audience you need to reach.