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Pixnut

Zero-to-One Brand Creation

XGarage

An identity built for digital commerce.

The XGarage ecommerce store on desktop, laptop, tablet and phone
The delivered store, on every screen.

A brand identity that extends into the buying experience.

Client
XGarage, a gaming and PC-hardware retailer.
Engagement
Zero to One, identity to store. Strategy & Identity, Digital & Experiences, Campaigns & Content.
Pixnut’s role
Identity, ecommerce store, social media and video ads.
Status
Historical project.

A venture our founder helped run as part of its leadership, and branded from the inside.

The question

How does a gaming hardware retailer feel as fast online as the products it sells?

Project

The brief.

XGarage was a gaming and PC-hardware retailer. Pixnut created the brand and took it all the way to a full ecommerce store, with social media and video ads.

As a store selling other companies’ hardware, XGarage needed an identity that could stand next to well-known product brands without disappearing, and a shop that worked as well on a phone as on a desktop.

  • Brand identity
  • Ecommerce website
  • Social media
  • Video ads

Decisions

Key decisions.

Identity
A sharp, italic X-led wordmark with the speed and attitude of gaming hardware.
Commerce first
An ecommerce store designed for desktop, laptop, tablet and phone, with product categories and brand stores.
Reach
Social media and video ads to bring buyers to the store.

Identity

The marks.

XGarage campus campaign concept: a pop-up stand with the wordmark on a black gazebo, beside a roll-up banner for custom PC builds
Campus campaign concept. AI-assisted and art-directed in the studio; not a documented deployment.
On recordWhere each claim on this page comes from.
  • DeliveredThe XGarage wordmark and identity.The original logo file.
  • DeliveredAn ecommerce store for desktop, laptop, tablet and phone.Project captures of the store.
  • ConceptThe campus pop-up and standee.AI-assisted and art-directed in the studio. Not a documented deployment.
  • Not claimedSales, traffic or advertising returns.No results are on record for this historical project.

Related

How this kind of work is done.

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