Journal · Topic
Brand strategy
2 articles from the studio on brand strategy.
What a brand strategy actually includes, and what you get at the end
Brand strategy is often described in abstract terms. Here is what it covers in practice, the decisions it settles, and the documents you should have at the end.
Rebrand or refresh: how to tell which one your business needs
A refresh updates how a brand looks. A rebrand changes what it stands for. Five questions to tell which one your business needs, and what each involves.